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questionnaire vs interview

Would picking each of these survey types over the other depend mostly in a situation, venue, or audience?

Hameed,

Good question. From my perspective in qualitative research, it depends on the type of data you want to gather, A questionnaire is a survey, but an interview (even scripted) is not. If I were looking for data I wanted to analyze statistically, I would choose a survey. If I wanted rich description, in which I am looking deeper, I would choose an interview. Likely, I'd choose both !

Lisa Sharpe

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