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Word of mouth is definitely the best marketing tool out there. It is very powerful in all areas from Admissions to Career Placement however it is a very delicate tool that needs a lot of attention and making sure that everyone is happy and content. If not managed well it can go very wrong very fast.

Hiram,
We agree and know schools that depend 100% on referrals for enrollment and job openings. That says a lot about the school. Students are sooo happy they convince others to enroll. Employers are so happy with the trained graduate that they look to your institution as THE source for new employees. It takes a focus of customer service. Both the students and employers are your customers. Thanks, Susan

Dr. Susan Schulz

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