Robert Martin

This module reinforced the need to keep all documents up to date with regards to policies and and procedures as they change in the state and federal arenas. It is critical to keep catalogs refreshed with the most recent information as it changes. It is also vital to understand how to communicate the institutions requirements around credit transfer, if that is available to prospective students. 

This was enlightening and I'm excited about the many ways to learn about programs to communicate about them to students. While I have worked in higher education for a long time, it was rare to see admissions representatives request to attend a class. However, I love this idea and am excited to interact with faculty in their classrooms in order to be able to communicate the experience to prospective students. This also covered the importance of the marketing plan, and really understanding the goals that drive the use of each type of media, and what the important message about each… >>>

This module was very helpful in reinforcing the importance of having a very clear contact and paper tracking system for admissions and advising. The first contact with the student is really the beginning of their journey with the institution, and it is vital to retain all information in order to be able to advise students correctly with regards to financial aid, program choice, and career pathways. 

Hello, I have learned the vital importance of having clear and direct communications with the marketing group to ensure fair consumer practices, and the value of keeping a Resource Notebook for admissions that includes the marketing plan and individual marketing pieces. This gives a single location in which an institution can examine the educational process from admissions to placement. It was also reinforced that any employees who may be in contact with potential students understand the limitations and importance of language and terms when talking about the institution and the programs. I also learned the importance of reviewing state statutes… >>>