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Impact of Admissions Approach on Student Retention

Just curious what the thinking is out there on the impact of the admissions office in student retention.  Specifically, how does the sales methodology used in admissions impact student retention?

It can have a major impact on retention, preparing students for the reality of education and the time commitment involved can allow students to effectively plan for their studies. I work most often with graduate students and this becomes so critical to their success

The admissions office set the tone for the student and is the difference between academic success and failure.

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