The school I work for is actually kind of small and is just starting to expand. Some employees actually go around and leave flyers in business's where we know there is a lot of people going in and out. A big way we have gotten around in the community is actually through word of mouth.
Yassmin,
Word of mouth is the very best advertising. Community involvement is under-rated it is a great way to get your name out there and to allow people to get to know you and what you are about.
Cindy Bryant
We offer the opportunity to bring a friend to our initial interview to help them ask the right questions and for moral support, Two heads are better than one for a decision this important.
Adele,
Thank you for sharing your college's best practice. Bringing a friend to an admissions interview sounds like a great idea.
Cindy Bryant
Generating referrals is a wonderful way to grow your institution. It isn't uncommon for referrals to come in without asking for them however it is always a good idea to ask. Here are some ways I ask for referrals: when setting appointment ask them who will be attending their meeting with them or who they will be bringing; during application process- ask who they may know who is in a similar situation or may welcome info on the school; and last but certainly not least always ask your current student body.