Being in Admissions, we are typically the first "face" of the University that the students see/hear/feel. Product knowledge and continuous learning play a major role in how much buy-in we can accomplish with a prospective student. We need to be able to capture the "why" first - why is ECPI's program solving a problem for them, and why is our school one that can meet the need? How can what I say impact them, how can this bring value to their lives so that they are proud of the investment into themselves and their future? Being genuine and knowledgeable are keys to success. Also, knowing competitive advantages. - DeeAnna
Comment on Cheryl-Lynn Malloy's post: I love these sediments and agree we need to be able to articulate risk and reward being open and honest with prospective students. Good share- DeeAnna
Presenting the potential student with a well defined Value proposition, will result in showcasing the Value of the University and therefore open up the opportunity for a well grounded conversation.
The value proposition is the most powerful tool to engage a prospective student.
Knowing that Value comes from the student, rather than the college was perfect for me. Many times, we think that prospective students are exclusively looking for the college we are working for. Creating value for our prospective and enrolled students is a game changer for me.
I find showing pass rates and longevity of our institution let's the prospect see in black & white the value of their education here vs. others whose schedule or duration may seem better, but not produce the best results.
The value of our school is based on the prospective students perception. Value=Benefit= Effort=Risk=Price.
This session was very informative. This statement really stood to me " The prospective students perception of the schools worth defines value." The admin plays a huge role on drawing a potential student in.
Value and what constitutes value can vary from person to person. We must show prospective students the value of our institution in terms that they can understand and agree with.
Understanding the prospectives of the students.
I thought it was interesting to learn the components of value as value = benefit - effort - risk - price.
The Enrollment specialist is supposed to draw out there motivation on why the want to go to school and what is drawing the perspective student in. Then, they must present the program for the perspective student in such a way that helps the student and guides them to sucess but also explaining the benefits of the program.
The better you show the prospective student that the program at your school meets his exact needs/wants, the more likely you are at enrolling him as a student. The value of the institution comes from the perception that the student has about the school/program, etc.
Being transparent with students will definitely give a more genuine experience with the school and staff.
Value is the perceived worth as viewed by a prospecive student.
This module was helpful in reminding me that my initial introduction to a prosepctive student should include an easy to understand statement the presents the value the student gains in securing the foundation of training and specific industry education they will use to enter and advance themselves in the career field they are interested in pursuing.
An admissions professional should have a personal value proposition prepared to utilize with prospective students-our personal value proposition will serve as a clear and concise statement to demonstrate why a prospective student should be interested in our programs.
The Value is imperattive in creating the best enviornment for the prospective student and framing the institution as having a student centeric mentatlity. Value is defined by the experience of the prospective student.
We must understand what our students consider as value of our school. Values cna be new, more or better, however it is harder to creat new values as it will require new statistics that will verify the value.
The value of an istitution is based on the student's perception. The value is equal to the benefits minus effort minus risk minus price. to increase value then the effort and risk should be reduced while considering the cost.
