Robert Pearl Starks

Glenn, Here are some resources relevant to culinary you may find helpful: http://mashable.com/2009/07/30/social-media-foodies/. I think number 9 on the list is a particularly valuable resource because it is a wiki-based site allowing people to contribute and share everything from recipes to ideas. Bakespace.com is another great online social network for "foodies." Other notable social tools to explore that may be relevant for you depending on your goals are www.cooklet.com, www.mopac.com, www.foodpals.com, and www.wearechefs.com. This is why research is such a huge part of the strategy development process. Finding relevant audiences can be challenging since there are so many emerging tools… >>>

Katya, Excellent question. How does one manage the balance between disclosure of information and protection of information? This is a personal question as well as a social/cultural question raised by the trends in society and human behavior that we are seeing because of social media. There are multiple things one can do to manage their online information in the context of leveraging social media as a professional tool. If one decides they would like to use social media platforms professionally, they may want to consider having separate accounts - one that is for personal life and personal interactions among close… >>>

Glenn, Do you use any of the Dashboard management tools mentioned in the course such as Hootsuite or Seesmic? These Dashboard services can help you automate posts by scheduling them in advance and can help you be more efficient with time management. Depending on what your strategy is, other tools may help you with your posts. For instance, sharing content can be a challenge because you need to find the content. This is content curation. Establishing listening posts to monitor relevant information published on the web can allow you to curate content to share with your audience that they would… >>>

Katya, Excellent forum post and excellent question. How and to what extent social media should be considered in employee reviews will be dependent upon the goals of the department, the individual, the organization, and the role social media plays in achieving those goals. For instance, if a Career Services department were to determine that a social media strategy should be used by each Career Advisor for employer outreach defined by increasing one's employer network (relationships) in niche industries, social media goals could be established that align with this objective. Here is an example: A Career Advisor who does not have… >>>

Glenn, Thank you for sharing these excellent strategies. They will benefit others reading the forums. As the course indicated, there is a correlation between increased student usage of career centers and success in gaining employment. Research also showed that the more frequently students use career services, the higher their pay tends to be upon acceptance of a job offer. Thus, using social media to increase one-on-one meetings is something to be considered. One idea I'll share to use social media to increase student usage of your career center would be to run contests that bring them into the office. For… >>>

Lesli, It sounds like you use Facebook for skip tracing to "track" down missing graduates. I am wondering if you use any other platforms and if you use them for anything other than skip tracing. Will you begin using some of the people search engines for skip tracing mentioned in the course? Informing students of the benefits of using LinkedIn is great as it is important for them. What about leveraging social media for reach, marketing, branding, engagement, and advocacy? What about building community and leveraging community for all the results described in the ROI section of the course? Do… >>>