Robert Pearl Starks

Lesli, Many schools have Facebook accounts and most Career Services offices, according to a NACE survey, have their own Facebook account. The goals of each are different. Whereas your school may be using social media as a lead generation tool and an engagement tool for retention purposes, Career Services has unique goals. It sounds like your office currently is not leveraging social media for Career Services goals since you do not have a Career Services account. As a Career Services Director, I had to convince others to let Career Services have their own page and I had to explain why.… >>>

Lesli, Have you considered how monitoring social media can provide insight on student interests and behaviors and how their interests can be leveraged in your communication strategies with them to help them get back on track? You mention calls, emails, and letters as tools used to reach out to students to "comply with the school." What if you changed your approach to use student-preferred communication tools (Social Media) not to get them to "comply with the school," but to build close relationships and trust over time? How might they respond differently if the relationship is improved? Moreover, how might improved… >>>

Lesli, Engagement is involvement and centers around building long-term relationships. Graduation and employment information are part of required disclosures so nothing makes this information particularly strategic to share on social media platforms for the purpose of driving community development and engagement. Lesli, can you please explain your social media strategy and what goals you are hoping it will achieve? Furthermore, can you please explain your strategy for why you have chosen to use required disclosures as part of your engagement strategy and what feedback from users demonstrates that this content is "engaging?" Do you use Facebook Insights or any of… >>>

Glenn, When you say you meet with students one-on-one - What challenge(s) do you use this intervention to overcome? If one-on-one meetings with students is important to their success, how might you use social media to increase the one-on-one meetings you have? You say you "maintain" a network of industry professionals - how do you maintain your relationships and keep employers engaged with you and the school? How will you use social media to enhance your employer outreach strategy as well as your employer engagement strategy? Often times career professionals talk about outreach without talking about engagement. Advisory boards are… >>>

Glen, Job postings represent one form of content that can be shared on a network for a career services page but have you considered other strategic communications for some of the purposes discussed in the course? For instance, how could your Career Services page publish content that contributes to student career-readiness by being a central part of a student's PLN? What type of content might that be? What ways would you use a Facebook platform not as a job board, but as a tool to build affinity with your office and increase student participation? You may get more ideas as… >>>