William Dindy

It is a prospective student's value of our institution that defines our value and every student is different. The goal is to demonstrate our value to every student. This can only be achieved by having a thorough knowledge or the institution as it relates to the individual student you are working with.

I learned that 100 qualified leads does not equal 100 enrollments. Unfortunately, not all senior executives understand this funnel and expect more enrollments based on the number of inquiries we receive. by educating them, we can better forecast more accurate enrollments, which will help in the budgeting process.

The Professional Leadership Development Plan  is a helpful tool that I can use for myself and also share with other aspiring leaders in my organization. 

I learned that leadership and management are not interchangeable terms. Rather, their roles are well-defined, but often confused. Also, the idea that you can't teach someone to be a leader is a myth.

Not everyone can be a manager. It takes more than simply being good at what you do. You also need to possess certain people skills and the ability to influence others.  

While direct incentive compensation for admissions staff is prohibited, admissions staff can still be fairly compensated for skills and traits that will likely result in high enrollments. This incentivizes hard work and professional development and prevents predatory practices. 

As hard as it may be, schools should avoid "bashing" their competitors in order to convince a prospective student that they have the better program, or better campus. Rather, they should highlight all the positive aspects of their institution and let the school sell itself. 

Misrepresentation can take many forms. One form of misrepresentation is withholding or omitting information. Not sharing certain information can be just as bad a providing false information when it results in someone making an uninformed decision. 

It is important to understand the elements of the CAN-SPAM Act to avoid penalties, which can be costly. Marketing departments should be required to complete training on CAN-SPAM and DNC annually.

Auditors should not inject their personal opinions into audit findings. The findings should be clearly articulated and based on factual data.