I have learned to sit in on any workshops offered from career services. Learn as much as you can about job placement information for the students.
Student services are important. Learning resources for orientation, academic assistance, housing, placement and career services.
Rules about ads and promotional literature are found in Subsection 6E - 1.0032 (4) F.A.C. Fair Consumer Practices. Follow FCP for marketing and ads. Marketing depends on the budget, using print ads, electronic notices through the internet, radio, TV, direct mail, flyers, events and other ad strategies.