Very well said! I'm also glad not to be the lone voice saying the typical admissions process doesn't work! When it comes to ethical behavior, organizational values must be something more than what is written in the catalog or a website. They have to be shared and imbedded. Instead we see the UGR's (unwritten ground rules) or as you mention, the way business is REALLY done, dominating. Beyond not serving the student well, these approaches aren't even effective. People will pay more for things they want (including the experience they seek) as you mention. I truly believe admission reps WANT to do the right thing and somehow think they are doing what is in the student's best interest. So how do we convince the rest of the sector?
