This module provided a very thoughtful reminder of the difference between simply selling and truly serving prospective students. In today's environment, students often feel overwhelmed by the sheer volume of information and high-stakes decisions, so a pause in communication is usually a sign of cognitive load rather than disinterest. I learned how vital it is to identify and reduce friction—whether that means clarifying next steps proactively, explaining the "why" behind application requirements, or adapting to each individual's preferred communication channel. Moving forward, I plan to stay patient, meet students where they are, and guide them with transparency so they feel empowered and supported at their own pace.
