Hi Aram
Our theory is that it takes time to put an effective and comprehensive public relations campaign in place. But once done then any one on staff can do it. It can be handled by the receptionist. The key is to spend the time and money up front. The workbook provided already has all the details and how-to's. It just takes a few people to customize it to your school. The secret to success is spend the time to do it once and do it right. Create all the systems, procedures, forms, etc. Then you can hire a temp to handle if need be. Thanks, Susan
