The period between "Order Placed" and "Order Delivered" is a time of high anxiety for customers. This is known as the "WISMO" (Where Is My Order?) window. If you leave customers in the dark, they will flood your support inbox with emails. To prevent this, you need to own the tracking experience. The Best Orders and Shipping Apps for Shopify in the tracking category transform a boring carrier tracking link into a branded, engaging marketing asset.
The Problem with Carrier Pages When you send a customer a standard FedEx or USPS link, you are sending them away from your brand.… >>>
