There is a stubborn myth in the Irish business community that the best way to run marketing is to hire a "sniper" for every task. You hire the best SEO freelancer you can find, a separate Google Ads guru, and a different agency for web design. This is often called the "Best of Breed" approach. On paper, it sounds logical. In reality, it results in what Social Media Infinity calls "Strategic Balkanisation." You end up with warring factions competing for your budget, rather than a unified army fighting for your market share.
Let’s compare the "Freelancer Collection" with the "Unified… >>>
