This section covers two related topics: identifying community resources for program research, and understanding your community demographics.
Community Resources: Effective program research means contacting employers, Chambers of Commerce, Economic Development Boards, professional organizations, and government agencies. Direct employer contacts (business owners, HR managers, training directors) provide the best hiring data. The Bureau of Labor Statistics (bls.gov) is a particularly powerful free resource, offering job titles, training requirements, local and national outlooks, earnings data, and decade-long projections.
Six Demographics to Track:
Census — total population, household composition
Income — affordability of tuition
Ethnicity — language and cultural considerations
Age — program-type… >>>