Content should be posted in a way that it will make sense, and the format shoudl be friendly; "easy to use". Also, the content shoudl be based on the skills you want the students to learn.
Database: reusable content is very helpfull.
Learning objects can be located ikn different ways, also everywhere.
Consistency: in the way the content is posted, across the modules. As well, length should be similiar in betweet modules.