I view this training as an important reminder that admissions is fundamentally about guidance, integrity, and institutional clarity. Our responsibility is not to “sell” a program, but to ensure that every prospective student receives an accurate, complete, and honest understanding of who we are as an institution, what we offer academically, and what support services are available to help them succeed. That includes being fully informed on our programs, student services, organizational structure, and policies, while making sure that every statement we make—whether in conversation or in marketing—is truthful, compliant, and aligned with Fair Consumer Practices.
What this reinforces for… >>>