Lea Hawkins

I would like to ask about thoughts on web based marketing to compliment radio, flier, billboard..etc. I was recently introduced to a company offering services that tie in with our website, scheduling software, emails and the like. They monitor responses, reviews, revenue, feedback, social media and local non competing businesses that may be an avenue for recruiting students. This day and age everything is via mobile devices, internet, and electronic paper. I would be interested in know if anyone else is doing this and how or if it works for them?