S. I. Nusrat,
I can relate to this question -- an your answer -- from a personal level, as I have written many new degree programs and certificates for accreditation. Here's a point often overlooked by administration - You have to market those programs as well!
When I taught at a midsize midwestern university, our existing art department constantly suffered simply because the university did not know how to market it, and finally failed to market it at all. They were focused on building the university brand, but they did not understand that a new program needs careful nurturing to… >>>