Lori Richardson

The idea behind creating a sense of personalization, yet factual is what intrigued me. I believe that communication with students should address their concerns, or questions, while also ensuring the academic necessities as well. I found through these readings that students are entitled to feel like they matter individually, not on a scale of multiple students. Yet for schools, the factual side of things cannot always adjust to individual needs. Organization and clarity goes a long way with establishing this rapport. 

100% these things for over the phone value are amazing. One of the biggest things I struggle with is how to engage over the phone. It can be super easy to answer questions, or be straight forward with the person. But to build value, add to our current value, engage with these people in a way that sets them up for success in recognizing our value. I have printed all of these out and intead to practice applying these right away. 

I really enjoyed learning different ways and techniques for addressing challenging moments. Rather than just learning ways to address them, but also helpful ways to prevent them. When you are speaking with students or prospective students, it can be helpful to properly communicate with them for the purpose of clarifying their questions, but offering never before heard information on our academy. When that still leads to challenges, then there are a multitude of ways to help face them. 

Overall I really liked the worksheets and the idea behind identifying benefits, whether it was the benefits of the company, or the benefits specifically tailored to the students. I also really liked the framework of the presentation. Presentations are great way to highlight and show off what your academy has to offer, but without a proper framework, your presentation may lack the proper value and benefits. 

For myself personally, I was profoundly interested in how they defined and explained the entire purpose of value. Often times, in admissions, it can be easy to feel that the value of a school or company, is within the actual entity itself. After going through all of these readings, I find it incredible to learn that in fact, the value is not just about the middle part, but the beginning and ultimately in the end. What you are able to portray as valuable to a student looking to attend, and what these students leave valuing most about our academy, and/or… >>>