Are there significant differences between older adults and their younger counterparts? The latest research says there is. If you are in business, you need to know exactly who it is you sell to. And, if you sell to older adults, you will be especially interested in what I have to say today.
You see, according to David Wolfe, author of "Serving the Ageless Market," there is a big difference in thought patterns and values between older adults and their younger counterparts. For example, in middle age, quality begins to gain over quantity in importance. This leads many middle-aged and older… >>>