Kumail Janmohamed

Marketing is a key activity in the success and sustainability of a college. Making sure you can control the cost of marketing (roughly 10% total cost of tuition per student) while being able to creatively reach your ideal students is important. 

Having a detailed budget, including proformas, will give a clear picture of the value of the college, and the potential for growth over the next 5 years. 

Organizational development planning is very closely linked to earlier, more foundational program planning. This includes changes to the college's organizational chart, specifically the advisory board and its makeup, a library, and the utilization of physical space.

Student services is a multi-faceted service that should be looked at comprehensively. It's made up of key elements like: 

• On-going/comprehensive orientation programs 
• Effective and strategic retention intervention
• Utilization of pre-exit and exit interviews 
• Graduation ceremonies
• Effective placement and employment training services 

Addressing each of these aspects holistically can provide for a highly effective student services that program that ultimately provides every student the best opportunity for success during and after the program

A five-year plan seems to be a great tool that helps give strategic and operational clarity for College leadership over a 5 year timeframe. We plan to use it as a foundation for our business plan, marketing plan, and other operational requirements over the next few years.