Victor Castillo

Making a presentation that is clear, interesting, and informative helps build trust and connection with students. While meeting in person is ideal, most conversations now happen over the phone — but with strong phone skills, those interactions can still be just as engaging and impactful.

I realized that creating a strong connection with students depends on several important factors. When giving a presentation, it’s essential to focus on building value that aligns with each student’s individual wants and needs.

Understanding value as an admissions representative, you’d learn to articulate your institution’s mission, unique benefits, and competitive edge while aligning them with prospective students’ needs and aspirations. Key takeaways include mastering a student-centric approach, effective communication through storytelling, building trust via active listening, and staying informed about market positioning.