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Biggest Challenge Facing Admissions in 2014?

So I hear from admission professionals everywhere that the old ways of doing business no longer apply when dealing in a world of technology savvy prospective students.  What are some of the challenges you face?  Even better...let's share how to deal with these challenges head on.  

This sector has some work to do to help even more students this year and beyond!

I agree.  I will take a lot of work in all department to be able to get the schools all going in the same direction and saving 1 student at a time.

It is also up to the students to save themselves and how badly they want a degree.

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