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Referral Programs

I have recently moved into Admissions and I am curious to find out what other successful admissions specialists are doing to build on their referrals.  I have noticed that a large amount of my signed students come from word of mouth and I want to learn how to build upon that.

Suggestions.....

Simply do one thing, and do it every time.....ask! Many techniques are out there for obtaining referrals. But, time after time, I am constantly amazed at how many focus on doing such a great presentation, they never ask for referrals. I have a personal technique that works exceptionally well, I have all prospects provide 3 peer references, giving name and phone number. I ask permission to call these peer references and begin the call by talking about the prospect and their plans to better their life and education goals, then simply ask if there is something I could help them with. 2 out 3 will respond with a yes, appointment set! Remember, birds of feather flock together! If one needs help, then chances are people they know do too. I look forward to making calls, can't wait and schedule this time everyday to make it happen. Cheers!

Jerry, great answer! Thanks for sharing. I'm training in admissions now, and I plan to pick up this technique.

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