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If you do not incorporate relevance into the preparation and the delivery of the lesson,  students have difficulty connecting to the content material.  I spend alot of time incorporating relevance.  For example, I teach Finance and I had a long career as a stockbroker.

The students really enjoy when I bring in my collection of vintage stock certificates.  We discuss what they mean, how you received them, how you redeemed them, etc.  Then, when we get to the chapter in the book on stock, they have a connection with relevance. 

This whole process adds to my instructional expertise and my students connect better with the material which leads to better outcomes.

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