WOW!!! What a wonderful culture!
This is the first time I've heard of someone having a Director of First Impressions. By creating a title you certainly underscore the importance to the institution. Does this person have other duties? Does his/her responsibilities include vendor relationships, welcoming guests, etc?
Would you please share more information about your OTAP process? How are expectations identified? Who participates in the evaluation and how are the results communicated?
