Hi Sundra
Sounds like you work for a school that understands the benefits of a strong placement department. On the surveys sent to students, what percentage of feedback do you get? Some schools send a 90 day survey as well. Keeping in touch with grads gets the information you need and want. It also helps keep track of them if they move.
Re surveys to employers, what kinds of questions do you ask. Can you provide specific examples of the curriculum changes you make as a result of the feedback.
You mention the low response rate. Always a problem. You might set up a phone follow up session each term. Get students or other grads or temporary workers to follow up those who didn't send back their surveys. The surveys can be filled out over the phone, if the graduate is willing to take the time.
For employer response, you might personally call on each one at least once a year. Get the survey response that way. Or buuild a relationship so the employer is likely to send in the informaiton.
Great job.
Best wishes,
Susan