have learned about various forms of advertising and marketing used in admissions, including the following:
Print Ads:
Your institution’s advertisements may appear in print media within your local area or in other markets. Ask to see copies of these ads, especially when changes are made. Remember that Fair Consumer Practices rules outline specific requirements regarding what can be stated in marketing materials and where advertisements may be placed. For example, institutions are prohibited from advertising educational programs in the “Help Wanted” section of a publication.
Electronic Notices Provided Through the Internet:
Your institution may advertise online through various methods, including social media, email campaigns, and lead-generation companies. Ask your marketing department which online strategies they use and request copies or examples of these advertisements.
