One thing that stood out to me in this module is that product knowledge is much more than knowing the programs your institution offers. It also means understanding the student experience, support services, expectations, costs, and even the limitations of what your institution can provide.
I plan to apply this by making sure I understand enough about our programs and services to have honest conversations with prospective students. The goal should not just be to get someone enrolled, but to help them understand their options and decide whether the program is actually a good fit for what they want to accomplish.
