Creating friction in the discovery phase from a potential student to a program has no place in today's marketplace. Competition, variety and the cost associated with education allow students to be demanding (in a healthy way) of programs to compete for their business and attention.
Making the application process frictional benefits no one...especially the prospective student. An institution needs certain information about a prospective student to help guide the student, but the institution needs to be sensitive to the arduous nature of some requests.
