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I am so excited to be taking this course! I believe student retention is directly related to customer service. I will ask my team to answer the following questions: What's the difference between a good customer and a loyal customer? Who is our customer? What is our product? Are we doing everything within our power to please and retain our students? What do our customers need/want? Do we adjust/shift based upon the evolution of our customers? I am of the opinion these fundamental questions must be answered to run a successful organization.

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