Media Outreach and Promotion | Origin: LC170
This is a general discussion forum for the following learning topic:
CTE Advocacy: Policymakers and the Press --> Media Outreach and Promotion
Take a few minutes to post your response and learn more from your peers.
Establishing strong relationships with media outlets, especially local ones, is crucial for promoting Career and Technical Education (CTE). These connections are invaluable for disseminating information about significant CTE events and projects. For instance, local news stations can feature student success stories, highlighting how CTE programs prepare individuals for high-demand careers. Additionally, partnerships with community newspapers can showcase innovative CTE initiatives, such as student-led entrepreneurial ventures or collaborations with local businesses, further demonstrating the real-world impact and value of these programs.
A key takeaway from leveraging social media for CTE promotion is that consistent and visually engaging content, tailored to specific platforms, significantly boosts reach and engagement. Simply put, dynamic videos of students in action or infographics showcasing program outcomes are far more effective than static text posts.
The relationship with media outlets is very important-- particularly local media connections. They can help get the word out about important events and projects happening with regard to CTE.
