Why the "Best of Breed" Freelancer Model is Failing
There is a stubborn myth in the Irish business community that the best way to run marketing is to hire a "sniper" for every task. You hire the best SEO freelancer you can find, a separate Google Ads guru, and a different agency for web design. This is often called the "Best of Breed" approach. On paper, it sounds logical. In reality, it results in what Social Media Infinity calls "Strategic Balkanisation." You end up with warring factions competing for your budget, rather than a unified army fighting for your market share.
Let’s compare the "Freelancer Collection" with the "Unified Agency" model. In the freelancer model, communication is the first casualty. The SEO freelancer has no idea what offer the Ads freelancer is promoting this week. This leads to embarrassing disconnects where an ad clicks through to a page that hasn't been optimised, wasting your money instantly. The freelancer is incentivised to protect their own turf, often blaming other channels when results dip. You, the business owner, are left acting as the referee, wasting hours trying to coordinate people who have never met.
In contrast, a holistic Digital Marketing Agency in Dublin operates with a "Hive Mind." Our SEO specialists sit next to our content writers. Our ad managers share dashboards with our web developers. If the Ads team notices that a specific landing page has a high bounce rate, they don't just complain about it; they walk over to the design team and get it fixed. The strategy is fluid and reactive. We move resources to where the opportunity is, rather than being stuck in rigid contracts with separate vendors.
Moreover, the siloed model ignores the reality of "Attribution." A customer journey is rarely a straight line. They might find you on Google, check you out on Facebook, and convert via Email. In the freelancer model, the SEO guy, the Social guy, and the Email guy will all claim credit for that one sale. You end up paying bonuses three times for one result. In a unified model, we use sophisticated tracking to see the truth. We know exactly which channel assisted the sale and which one closed it, allowing for honest, accurate reporting.
Stop trying to herd cats. Build a cohesive team that moves in the same direction.
If you are ready to stop managing chaos and start managing growth, speak to Social Media Infinity.
https://socialmediainfinity.ie/
