Which channels do you typically use Suheily - are you more focused on the Interactive side than Traditional Media?
In my opinion, I believe the marketing campaign of a university has an enormous impact on school admissions sales. In factm how the university brands or differentiates itself in it's campaigns, will determine what type of students contact the university and whether or not the university is able to provide the service thos students are looking for.
A campaign, based on it's message, images used and channels will generate very specfic type of students. The key is to make sure the message, images and channels used generate the interest from the type of students the university is best equipped to service at a high level. Otherwise, the university will not only not increase enrollments, but also create a negative brand as to inability to fulfill needs of its students (evethough the needs of the prospective students generated are not inline with the university).
In my experience as a Learning Resources Specialist, I find that the marketing is responsibility of everybody, because direct marketing aloe me to have direct contact with people.
I believe that the school's marketing campaign have a serious impact on the admissions sales. Our advertising and marketing is the face and voice of this institution and can make or break someone's decision to apply. My school is in the process of re-branding itself with new logo all new marketing materials etc. It has been an exciting process to be a part of. We believe that new brand will have a huge impact on enrollments.
Our school marketing campaign has a direct impact on our admissions team and enrollments. We brand ourselves with the option to be able to work in several countries. This is beneficial with the market we deal with.
I feel that marketing campaigns have a tremendous impact on the Admissions sales cycle/department. Ultimately the schools brand, marketing strategies/techniques, and portfolio impact not only the lead volume but the conversion percentage throughout the pipeline management process which results in financial cost for the organization/institution at the CPS and CPL evaluation. Furthermore, our organization does a great job allocating a branding budget which results in higher referrals and PDLS that convert at higher ratios than traditional marketing and produce lower marketing cost overall because our call to action comes after an effective Branding campaigns.
I believe the marketing campaign drives the admissions/enrollment process (success/failure). The focus of our school is to work on branding and developing meaninful relationships with our community.
There is a great impact on marketing and the admissions department. We have a great reputation with our business partners, I feel we have branded ourselves well. We have struggled with admissions and enrolling students. After taking this class, we will create a team to begin a marketing plan and follow the steps outlined in this course.
At my school the marketing efforts are directly impacting admissions sales. We have a brand that is been in existence for over one hundred years. That being said, we continue to go after targets that have little-to-no financial security and as such (since we are for-profit) the "keeping them on the books" mentality doesn't seem to stick. I have created an effort at least with our high school to help them matriculate and to maintain them and most importantly to build value in their experience. The brand itself positively effects enrollments, but the matriculation is where we lack; hence, I am taking this course! Thanks!
