Lauren,
You are correct in your conclusion that it may not be possible to be completely prepared for a crisis. The key to crisis managment is to consider what are the potentials for crisis with your business operations. Your considerations would include natural disasters from hurricanes, tornadoes, bilizzards, floods, earthquakes etc. In addition to natural disasters comes economic downfalls with national retail sales, bank failures, credit availability to meet payroll, product recall, consumer image of product etc. One more would be poor publicity about your company, business or product.
Each of the above mentioned potentials can and are dangerous if… >>>