Start planning 3-6 months in advance to have enough time to prepare. Use a spreadsheet to create and stick to a budget. Try and get multi-departments involved, as well as the community. Check campus calendars when you plan to avoid multi events on the same day. "Staff" shirts can be helpful, but allocate the price in your budget. Create a strong marketing campaign, with an emphasis on digital marketing, since most college students use at least one social media platform; creating a hashtag can help streamline social media accounts used.
