Hi Chad Really good plans. Here are some thoughts. Maketing directors will probably have thoughts on the 10% guideline. Some may say that for every 100 leads you can enroll 18 students. The best approach is to measure every marketing strategy for quality of lead and lead to enrollment. Inst Improvement plans are meant to be worked and customized to your school in addition to making regulatory bodies happy. Great idea to communicate with employers regularly to determine what it will take to produce work-ready grads. It will require some program modifications. But how great to be known to graduate people who can jump right in the workplace. Now the goal is to stay focused on each goal. Best wishes Susan