Hi Renee: It seems the important point you want to stress is why the subject is important and how they will be able to use their skills in subsequent classess and their new profession. I would emphasize the benefits in the world of work. Guest speaker, field trip, student testimonial, graduate advice (strong influence). I believe if student can see a benefit to them in some way, they'll be more motivated to participate. So, make it fun and creative - that's the emphasis (vs. something that have to learn). Regards, Barry