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Kristen,
Before a cold call, if there is an individual or type of individual from your industry you think would make a good guest speaker, ways to reach out to that person might include contacts you already have with salespersons, community, civic or professional society, former supervisors, or even the Chamber of Commerce. Second level contacts might be church, your doctor or dentist, or fitness club/gym, as these people are in contact with everyone within a community. The idea is to try to get an inside referral, so that your call is based on someone the potential guest already knows. If all else fails, you've got the cold call.

Barry Westling

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