I have learned that retention can be improved by not only putting focus on those attending events but reaching out to those who are not, this may help avoid drops due to loneliness/isolation. Also, my new favorite saying, "Don't think of retention as a goal. Think of retention as the by-product of doing the right things the right way, of having the right people int he right place at the right time." Often retention is a budget goal line rather than a way for a campus to improve both internally and consumer based.
