Cristal Givens

About me

I have always had a passion for music and an entrepreneurial spirit. Immediately out of high school, I began working at Sound Warehouse, interning with PGD and various indi-labels and distributors, while attending community college. Within four years, I was running my own grass-roots music marketing company, working with artists and labels such as Ani DiFranco’s Righteous Babe, Capricorn Records, Pointblank Records, Blue Thumb Records and Osmose Productions. In addition to 12+ years in music marketing, I have 15+ years in traditional digital marketing including co-ownership in the digital agency, Content Pilot. I now head the operations of Alchemy Music, a new concept music school and talent development program I launched in 2014; and as of October 2017, I instruct a Business of Music course.