what I've learned is that our school needs publicity as well as advertising. We will implement if not all then at least 99% of all suggestions that pertain to our school in regards to publicity and that we don't have in place yet.

There are multiple departments that are responsible for getting our name out, but mainly we use the conventional methods...such as TV, radio, internet... we do have newsletters, press kits and so on... however we do not differentiate between publicity and marketing.....and that is important...

Thanks Dr. Shulz for your reply. Do you think that a business, especially such as educational institution,where you have many students, many different backgrounds, many different ages.... that does everything right will overcome bad publicity? Do you think that a business with many clients and customers can make everyone happy?

bad publicity is better to avoid, but for many schools it is unavoidable....in this case it is better to have the right ratio between the bad and good publicity, where of course the good publicity needs to over weigh significantly....