Many schools use social media to promote job announcements and interesting school news. another good use for social media is to cultivate a trusting environment where students believe the school has their best interest in mind. This can be accomplished by projecting foreseeable challenges caused by events like Holidays, changing seasons and family matters. An ideal message reads: As a student you will face moments of over whelm. We can help before it happens. And if it is happening now we can help you overcome the challenge. You success is our passion.