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I learned that agents representing one or more noncertified accredited postsecondary schools must register with the council prior to soliciting in Virginia, also
Pay an annual fee of $300 per school represented
Accurate honest information is extremely critical when dealing with students. Words matter, and how you frame information to students can be misleading, even if that was not the intention.
Over the years I have learned that some best practices in Admissions are:
. Have a thorough understanding of the programs, admissions requirements, deadlines, and campus culture
. Establish rapport with prospective students and their families. Listen actively to their needs, answer their questions, and offer personalized guidance throughout the admissions process.
. Use clear, concise, and professional language in all communications
. Keep track of applications, follow-up tasks, deadlines, and important dates
. Represent your institution with professionalism and enthusiasm
I've learned that the CAN-SPAM Act doesn't apply just to bulk email. It covers all "commercial messages," Also that Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $42,530
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