Our school has four starts per year. These are in the first part of Feb, May, Aug, and nov. As your modle suggests August is our largest enrollment, November is second with Febuary and May trailing. According to your modle Feb should be either first or second what are we doing wrong?

What techniques are avaliable to provide proper adjustments so that all media heve essentially equal CPS'S?

Is it better to work with an agency that is experienced in school advertising or is it better to work with an agency that knows your local market?