Yes if you looked into what I mentioned I in NO WAY implied a comparison that you should do with the student. Instead, the idea is to know your school's niche...in other words know the strengths of what your school has to offer.

I did not say that you should...in fact, that would not be compliant and you would get in trouble.

As an agent or admissions rep, I believe it would be important to stay up to date on what other schools in the area offer, as well as their strengths and weaknesses in order to know what edge your school may have. Has anyone had experience with this?