Do Not Call List...

Transparency and representation is a serious matter. We should state facts and truths and not giving any false or misleading information. Above all, we should be professional in our dealings and transparent. 

Some words that stood out; accuracy, facts (truth), protocols, disclosure (not misleading) and consistency in what the school advertised, in the catalog and every admissions representative.

You have to earn the student's trust by being honest, integrous, know what you are talking about, helping them to the best of your ability. The main goal is to help them succeed in life and their investment.