In the "TEN COMMANDMENTS" for outbound calls, Rule #3 states that we are to keep our calls brief and that the purpose of the call is to make the appointment. We are certainly to build rapport, gather information and give information, but we still want to keep it brief. On the quiz, #5 says, "It is essential that you keep your calls brief. TRUE or FALSE? I answered True since this is what Commandment #3 said. But it was marked wrong. False is the answer because we are to build rapport. These are contradictory. Please advise as to the correct course of action.